Foodex analysis, practical guides and specialist conversations

The food industry is one of the most dynamic and competitive markets in Iran. With the change in lifestyle and the need for variety in food, the scope for growth is vast. From organic product businesses to innovative fast food concepts, the right strategies would ensure the success of food-related businesses. Success within the food […]

Food exports are a great opportunity for Iran to expand its businesses and be present in world markets. Premium Iranian products such as saffron, dates, pistachios, and dried fruits are in demand worldwide. However, the success of food exports does not depend solely on producing great products. Strong and effective international collaboration is crucial for […]

In today’s fiercely competitive food industry, supply chains are the backbone of success—or failure. From farming and production to distribution and retail, an optimized supply chain doesn’t just cut costs; it fuels profitability and ensures high-quality products reach consumers faster. This article explores practical strategies for fine-tuning your food supply chain. Using advanced technology in […]

Market analysis is an essential tool for food companies looking to better understand their business environment and uncover new opportunities. Three key metrics play a crucial role in this process: Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). These metrics help food companies gain a clearer view of market size […]

Present-day food is one of the most competitive markets. Success here requires a lot more than offering a tasty, high-quality product. Strong, well-directed marketing efforts play a very important role in acquiring distinction and growth in your brand. Below are five proven food marketing strategies that could help a brand not just exist but thrive. […]

The food industry is all about connections. You could be a producer, distributor, or even a marketing pro. Still, without good networking, it simply opens doors to numerous opportunities, partnerships, and fresh insights. In today’s fast-moving and competitive world, developing and maintaining a global network isn’t just a bonus; it’s vital to those who want […]

Over the last few years, demand for organic food has been growing rapidly. Consumers are becoming more mindful of their health, opting for natural, chemical-free foods that promote well-being. It is this change in consumer behavior that has necessitated the need for rapid adaptation and production of more organic offerings within the food industry. But […]

Digital marketing has become a cornerstone of the food and beverage industry in recent years. Major food brands are increasingly investing in digital marketing, driven by shifting consumer behaviors, advancing technologies, and the growing trend of online shopping via social media platforms. In the digital realm, companies such as McDonald’s or Coca-Cola/Pepsi have managed to […]

A Glimpse into Agrofood 2024 Reflecting on the Strengths and Challenges of Iran’s Food Industry Introduction The food industry is one of the most vital pillars of Iran’s economy, playing a key role in ensuring food security, creating employment opportunities, and fostering economic development. Iran Agrofood 2024, one of the largest specialized events in the […]

In the dynamic world of the ever-changing food industry, the GulFood (food exhibition Dubai) is an important and prominent event that serves as a watershed for innovation, extensive connections, and business opportunities. This comprehensive commercial event is the largest in the Middle East, Africa, and Asia in food and beverage, hosting over 5,500 companies from […]

Bread Consumption Per Capita in Iran and Around the World Bread has been a staple in human history for centuries. Cultural and historical experts even say that bread has played a crucial role in shaping human civilization and survival. In fact, bread has structured modern society and organized our way of life. Therefore, bread is […]

From the production of food items in factories and production centers to their consumption by end-users, there is a time gap. During this period, methods must be employed to ensure the quality, freshness, and shelf life of food products. One such method is proper packaging. With technological advancements, innovative food packaging technologies have replaced traditional […]

The production, packaging, supply, distribution, and overall trade of food and beverages are among the existing industries in the world that earn trillions of dollars in revenue each year and employ millions across the globe. While it’s true that the food and beverage market is naturally very large and encompasses a wide range of products […]

The food industry constantly evolves, requiring those in the field to stay updated and informed about the latest developments. International and national food exhibitions provide an opportunity for industry professionals to learn about the newest trends, products, and innovations and gain insights from competitors. However, attending foreign exhibitions has often presented challenges for Iranians. Fortunately, […]

The Agrofood exhibition is regarded as one of the largest events related to the food and agriculture industries, attracting significant global attention as a premier specialized food industry trade show. Held annually in various countries, this exhibition allows participants to showcase diverse food products and connect with companies operating in related industries. One of the […]

Russia, one of Iran’s neighboring countries with significant collaborative ties, annually hosts the WorldFood Moscow international exhibition in its capital city. The exhibition strives to provide an exceptional opportunity for Russia, other Middle Eastern nations, and the world to learn about the latest food industry technologies and newest food products. This article will delve into […]

One of the finest food exhibitions held annually in the heart of Istanbul, Turkey, is the World Food Istanbul international exhibition. This event supports major companies in the industry and showcases new food products. This article will delve into the Istanbul food exhibition 2024 and share all the essential information you need. What is World […]

The Paris Food Exhibition, known by its acronym SIAL, is recognized as the world’s largest and most prestigious food exhibition. Held biennially in Paris, it attracts more visitors and exhibitors and showcases food products than any other event. Participating in SIAL Paris presents a lucrative opportunity for professionals in the food industry. Let’s delve into […]