Elite

Elite is a long-established Iranian brand specializing in ready and semi-prepared food products and is operated by Amadeh Laziz Co.

Amadeh Laziz entered the packaged convenience-food industry in 2000, initially producing and distributing products under license from Spain's Gallina Blanca. The experience gained through this period eventually led the company to develop its own proprietary brand.

Elite was formally introduced and registered in 2005 and subsequently became the principal food brand of Amadeh Laziz.

Over more than two decades of continuous market activity, Elite has expanded from its original range of bouillon products, instant noodles and semi-prepared soups into spices, seasonings, ready-made traditional foods, pasta and a broader range of cooking solutions.

Elite products are currently manufactured through Amadeh Laziz's industrial operations in Alborz Province and distributed through the group's specialized sales and distribution network.

Continued retail availability, active corporate operations and ongoing distribution activity indicate that Elite remains an active and established Iranian food brand more than twenty years after its launch.