About Hey Day
HEY DAY is an Iranian non-alcoholic malt beverage brand with documented market presence dating back to at least the early 2010s. The brand is currently produced by Noushab Manufacturing Company, which became part of Khoshgovar Group in 2013 and subsequently underwent a major modernization of its production facilities.
HEY DAY is focused specifically on the malt beverage category, with a portfolio that includes Classic, Lemon, Peach, Tropical and Extra Malt variants. Different packaging formats have supported its presence across retail, foodservice and on-the-go consumption channels.
Today, HEY DAY benefits from its focused category identity alongside the broader manufacturing and distribution capabilities of Khoshgovar Group. Within Foodex Iran, this combination of product specialization and large-scale beverage infrastructure forms an important part of the brand's continuing presence in Iran's non-alcoholic malt beverage market.
