About oila
Oila is an Iranian edible-oil brand established in 1382 SH (2003/04). Produced by Kourosh Food Industry, part of Golrang Industrial Group, the brand has developed a strong positioning around health-oriented edible oils and product innovation.
Oila's portfolio is centered on cooking and frying oils, with sunflower oil, palm-free frying oil and vitamin D3-fortified sunflower oil among its most recognized products. The introduction of palm-free frying oil and vitamin D3-fortified sunflower oil has played an important role in shaping the brand's health-focused identity within Iran's edible-oil market.
Oila oils are manufactured at Kourosh Food Industry's production facilities in Eshtehard, Alborz Province, and Takestan, Qazvin Province. The producer operates large-scale refining and packaging facilities and reports a combined annual production and packaging capacity of more than 400,000 tonnes of refined edible oil.
Health-oriented product development has remained a visible part of Oila's positioning. Its vitamin D-fortified sunflower oil has received Iran's Food Safety and Health Mark, while the brand's palm-free and fortified products have been used to differentiate Oila in a highly competitive everyday-consumer category.
From Foodex Iran's perspective, Oila's strongest differentiation has emerged when the brand turns a specific consumer concern into a clear product proposition. Palm-free frying oil and vitamin D fortification are examples of this approach. In a category that can easily become commoditized, consistently translating research and product development into benefits consumers can understand may be one of Oila's most valuable long-term brand assets.
