Light Blu

Light Blu is an Iranian bottled drinking water brand produced and marketed by Damavand Mineral Waters Co. Its water is sourced from the Cheshmeh-Ala underground aquifer in Damavand, an area closely connected with the production history of Damavand's bottled water business.

The brand is positioned around drinking water with a light and balanced mineral composition. Its producer also refers to the use of microfiltration and mineral-balancing technologies in the production process. Foodex Iran presents these characteristics as producer-supplied information rather than as comparative claims of superiority over other bottled water brands.

From a market-positioning perspective, Light Blu maintains a distinct identity from the core Damavand brand. Its packaging and communications target everyday consumption while also addressing hospitality and serving occasions, including cafés, restaurants, and formal events. Foodex Iran therefore treats Light Blu as an independent brand while linking its legal, manufacturing, and distribution information to Damavand Mineral Waters Co.