Mahsham

MAHSHAM is an Iranian dairy brand built on the heritage of a family farm established in 1353 SH (1974/75) in the Pakdasht–Varamin area. The farm was founded by Abolghasem Baheri, initially around dairy farming and raw-milk production. After decades of experience in the dairy value chain, MAHSHAM entered Iran's consumer dairy market as a brand in 1396 SH (2017/18).

The brand has developed its identity around the concept of “farm to home,” emphasizing the relationship between dairy farming, milk production and finished dairy products. A distinctive packaging system, a strong focus on freshness and distribution through selected retail outlets have contributed to MAHSHAM's recognizable position in Iran's urban dairy market. The brand's official store locator currently covers Tehran, Alborz, Semnan, Qom, Qazvin, Markazi and Gilan provinces.

MAHSHAM's current portfolio is centered on milk, yogurt and doogh, including full-fat and low-fat milk, chocolate milk, lactose-free and protein-enriched milk, probiotic and Persian-style yogurts, strained and shallot yogurt, borani-style products and plain and flavored probiotic doogh. Breakfast cream is also available within the current retail portfolio.

The brand's dairy products are manufactured at its production facility in Paytakht Industrial Town near Eyvanek, while its identity remains closely linked to the farming and raw-milk heritage from which MAHSHAM originated.

MAHSHAM has built a distinctive presence in a relatively short period in the consumer dairy market, particularly through packaging, freshness and its farm-based identity. Foodex Iran sees consistency in these strengths, alongside improved product availability, as important to the brand's continued development.