Novin Saffron

Novin Saffron is an Iranian specialist saffron brand established in 1992 in Mashhad. From its early years, the business focused on developing more structured approaches to saffron processing, packaging and presentation, helping move Iranian saffron beyond a traditionally traded agricultural commodity toward a branded consumer and export product.

While saffron remains at the centre of its identity, Novin Saffron has progressively broadened the ways in which the ingredient is presented and consumed. Its current portfolio includes packaged and gift saffron, saffron spray, rock candy, tea and herbal infusions, barberry and other saffron-related formats designed for different consumer and commercial occasions.

A major development in the brand's more recent history came in 2020–21, when Novin Saffron joined Golrang Industrial Group. Access to the Group's distribution, organizational and market-development capabilities has supported a new stage in the brand's domestic reach, product development and international activities.

For Foodex Iran, Novin Saffron represents an interesting example of how deep specialization in a distinctive Iranian agricultural product can be combined with modern product formats, branding and market development to create value well beyond the commodity itself.