Pech Pech

Pech Pech is an Iranian brand specialising in croissants and industrial bakery products. The brand's documented trademark history dates back to at least 2004, preceding the establishment of Notrika Golden Wheat, its current manufacturer, and indicating that the Pech Pech identity had already developed in the Iranian market before the formation of its present corporate structure.

Croissants remain at the core of the Pech Pech product identity, with the portfolio evolving across different fillings, flavours, sizes and multipack formats. The wider manufacturing portfolio also includes products such as strudel, muffins and cakes. Production is currently centred at Notrika Golden Wheat's facility in Safadasht, while nationwide distribution gives the brand broad access to Iran's retail market.

Pech Pech's long-standing focus on croissants has made the category more than simply a product line; it has become one of the brand's strongest associations. For future portfolio development, preserving this connection while expanding into adjacent bakery categories represents an important strategic asset, with relevance to both domestic growth and international market development.