Sirang

Sirang is an Iranian packaged-food brand whose official corporate history dates the beginning of its operations to 2009. The business started in Mashhad with sponge roll cakes and gradually expanded as its production capabilities and market presence developed.

Today, Sirang operates across a considerably broader range of food categories. Its portfolio includes oil and sponge cakes, roll cakes, cookies, biscuits, wafers and wafer rolls, toffees and confectionery, tahini halva, sesame spreads and other sesame-based products, breakfast chocolate and peanut butter. The company's official website identifies more than 150 products across these categories.

Manufacturing capacity has expanded alongside the product portfolio. According to Sirang's Gulfood 2026 profile, a new manufacturing complex was added in 2019, including an approximately 80,000-square-metre production facility developed on a 15-hectare site. This expansion supported the group's move into a broader range of bakery, confectionery and related food products.

Route-to-market development has also become an important part of the business. The company's Gulfood 2026 profile reports a network of 24 distribution centers across Iran, providing the infrastructure required to manage a large and increasingly diversified FMCG portfolio.

International business development is another part of Sirang's current activities. The company participated in Gulfood 2026 and states in its official exhibitor profile that its products are exported to more than 25 countries.

From Foodex Iran's perspective, Sirang can be viewed as an example of portfolio expansion from a bakery-led business into adjacent snack, confectionery, sesame and breakfast-food categories. This diversification may create opportunities to address a wider range of consumption occasions, while also increasing the importance of portfolio architecture, SKU management, distribution efficiency and a coherent brand identity. As the business grows across categories and markets, managing this complexity may become as strategically important as expanding production capacity itself.