1and1

1&1 is a long-established Iranian food brand whose history dates to 1967, when Dasht-e Morghab Food Products Co. began operations in the agricultural region of Dasht-e Morghab in Fars Province. Founded by Ali-Gholi Khan Hedayat, the business was developed around the connection between regional agriculture and industrial food processing, with tomato paste among the products that established the 1&1 name in the market.

The 1&1 portfolio has since expanded beyond tomato paste into canned foods, pickles, sauces and condiments, jams and compotes, lime juice, fruit beverages and ready-to-eat products. Dasht-e Morghab Food Products Co. operates as a public joint-stock company, with its shares traded on the Tehran Stock Exchange under the ticker “غدشت”. A nationwide distribution network and established export activity have extended the brand's presence beyond the Iranian household market.

A distinctive feature of 1&1 is its historical position at the intersection of agriculture and food processing. Having originated in an agricultural production region and initially built its business around processed crops such as tomatoes, the brand has developed into a broad preserved-food portfolio while retaining a strong connection with agricultural raw materials and industrial processing.