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Farhad BesharatChairman of DamavandIn today’s fast-paced world, the food and beverage industry is more than just a cornerstone of daily life—it’s pivotal in enhancing our health and overall quality of life. At the forefront, leading brands are tapping into their deep wells of expertise to bring top-notch products that not only satisfy but also propel the industry forward.
Meet Farhad Basharat: A Visionary in the Beverage Industry
Join Farhad Basharat, Chairman of Damavand Mineral Water, in a captivating video report where he explores crucial industry trends, personal milestones, and ambitious future plans. Farhad’s passion for the growth of the beverage sector in Iran shines through as he discusses how his dedication has powered his journey and operations in the industry.
Farhad’s story starts with his entry into the Iranian beverage market, driven by determination and a strong will. He highlights the critical role of the mineral water industry in providing clean, high-quality water essential for human life. His experiences working with top international brands reveal how these collaborations have helped raise standards and improve product quality in the beverage sector.
One of Farhad’s major goals is to establish a national water association in Iran, aiming to significantly enhance industry standards and conditions—a testament to his long-term vision and commitment.
A Deeper Dive with Farhad Basharat
We invite you to watch this valuable video to gain insights from Farhad’s perspectives and experiences, which are drawing new horizons in Iran’s beverage and mineral water industry.
Mr.Ostad HoseiniExecutive Advisor & CMOOil ; Historical Secret
Oil, one of the fundamental elements in human history, has played a significant role in shaping cultures and everyday life. This article seeks to explore the transition from traditional oils to industrial oils, the impacts that these precious liquids have had on global societies, and the evolution and development of the oil industry from the past to the present.
The history of oil began with the use of traditional oils such as olive oil, almond oil, and saffron in ancient times. However, with technological and industrial advancements in the middle Ages, industrial oils such as mineral oils and plant-based green oils gradually replaced traditional ones. This transition brought about remarkable changes in the production, usage, and value of oil.
Oil, as a vital life element, has significantly influenced cultures and the daily lives of humans. From culinary uses to cosmetic and health-related formulations, oil has found a special place in global societies.
Development of the Oil Industry from the Past to the Present
The oil industry, from ancient times to the present, has undergone fascinating transformations, especially with technological advancements. Improved formulations in the production and use of oil, along with market expansion and increased product diversity, signify the dynamism of this industry.
From ancient times to today, the concept and usage of oil have undergone remarkable changes. The use of oil as a source of energy, therapeutic agent, and even in hygiene has been influenced by cultural and social variables in different societies.
Types of Oils
Oils, key components in our diet and health, come in various types, each with its own characteristics and specific uses. In this section, the qualities and fundamental differences between plant-based and animal-based oils are examined so that readers can make better choices in cooking and maintaining health. This comprehensive analysis delves into the distinctions among different types of oils, highlighting the advantages and disadvantages of each group. From plant oils with diverse compositions and health benefits to animal oils with various fatty acids, each type possesses its own unique characteristics and applications.
Formulation of Oil Production: A Scientific Perspective on the Production Process and its Compounds
Oil production is a complex process that begins with the selection of plant-based or animal-based raw materials and continues through stages of extraction, purification, and packaging. This research delves into a detailed examination of these stages and the impact of different oil compounds on their final properties.
Firstly, the selection of plant-based or animal-based raw materials used in oil production is scrutinized. Subsequently, the extraction stages, utilizing advanced and up-to-date technologies, are presented. Oil purification to remove additional components and enhance the final quality is also discussed. Finally, precise and standardized packaging is highlighted as a crucial stage in preserving product quality and ensuring long-term viability.
Golnaz Vegetable Oil Refinery
With over sixty years of experience in the vegetable oil industry, the Golnaz Vegetable Oil Company stands as a pioneer in this field in Iran. This article provides readers with comprehensive information by reviewing the company’s history and then analyzing its products and achievements.
Established in 1961 in Kerman, Golnaz has been dedicated to producing high-quality petroleum products and diverse packaging, relying on the latest global equipment and technologies. The company’s focus on product quality and the utilization of advanced technologies has transformed it into a leader in the vegetable oil sector in Iran. In 2013, the company’s production capacity increased to 380,000 tons per year, indicating its sustained growth.
Golnaz is involved in the production of various edible plant oils, pasteurized butter, margarine, and specialty oils. Prominent among its products are edible plant oils such as partially hydrogenated oil, liquid canola oil, and refined semi-solid oil. Additionally, consumer choices include pasteurized butter and margarine.
Quotes from Alireza Ostad Hosseyni, Advisor to the CEO of Golnaz Brand
Mr. Alireza Ostad Hosseyni, with over 18 years of experience in the vegetable oil industry, serves as the advisor to the CEO of Golnaz Vegetable Oil Company, making him a prominent figure in this field. Regarding the history of Golnaz, he mentioned that the company started its initial phase in 1961 and by 1970; it became operational with a settling and packaging capacity of 150 tons per day.
Mr. Hosseyni went on to discuss the successes and future outlook of Golnaz. Until 2009, Golnaz was recognized as the largest exporter of vegetable oil in Iran and the second-largest production factory in the industry. Popular brands such as “Qatre,” “Golbo,” and “Irana” were associated with the company.
He recalled the unfortunate fire incident in 2015, stating that it led to financial difficulties and export restrictions. However, with a change in ownership in 2020 and fundamental changes in equipment and production processes, Golnaz re-entered the market with new strategies and short- and long-term planning, reinforcing its position.
Regarding consumer health, Mr. Hosseyni proudly stated that Golnaz products are produced based on market needs, and they are used in the production of dry milk. He emphasized that the health of products is the company’s top priority, and its equipment is up-to-date, adhering to global standards.
Furthermore, Mr. Hosseyni highlighted the unique characteristics of palm oil, stating that its molecular structure makes it resistant to heat, and it is noticeable in some food products. He shared important points about the use of oils based on specific standards and the importance of accurate information in marketing, hoping that this information will help improve consumer awareness and product selection.
Operating under the Golnaz brand, the Golnaz Vegetable Oil Company is the main representative. Subsidiary names such as Golnar, Ghatreh, and Royal Gold can be found on some products. These brands are well-known, trusted, and of high quality, gaining consumer confidence.
Golnaz Vegetable Oil Company, due to its adherence to reputable standards and certifications, has successfully provided customers with quality and hygienic products. Domestic standard certifications and the Red Apple Health Seal from the Food and Drug Organization demonstrate the company’s progress and commitment to international standards.
In summary, with a long history, brilliant experience, and a commitment to quality, Golnaz Vegetable Oil Company has become a leader in the vegetable oil industry in Iran. The company’s diverse products, under the Golnaz brand and its subsidiaries, offer various options for consumers. Sustainable development and ethical business practices, coupled with customer-centricity, have elevated the company to a prominent position in the global vegetable oil market.
Various compounds in oils have diverse effects on their final properties. This research extensively explores important compounds, including fatty acids, vitamins, and antioxidants, analyzing how they impact health.
Hesam YazdkhastiMarketing Manager“Cheese, a Manifestation of Diversity and Authenticity Worldwide and in the Iranian Food Basket”
Cheese, as a dairy product with a deep history, plays a crucial role in the diversity of the food basket. This delicious product, rich in protein and calcium, enhances family meals with diverse flavors and higher nutritional value. In this article, we delve into the importance of cheese and its diversity, both globally and in the Iranian food basket.
Cheese, as a symbol of authenticity in global cuisines, is present in various forms worldwide and is recognized as a significant food source. In the Iranian food basket, cheese holds a prominent position as one of the essential dairy products. The Calin Cheese brand, offering quality and diverse products, improves the delightful and healthy experience for Iranian consumers, playing an unparalleled role in nutrition and well-being.
History of Cheese Worldwide
Cheese, a symbol of authenticity and diversity in global cuisines, has a rich history that dates back to the early ages as a method of preserving the fluctuations of milk obtained from animals. This product, considered both an art and science in the production of essential food items, is not only prevalent in the Western world but is also scattered across the globe in various types and flavors.
The diversity of cheeses in terms of composition, color, and taste is a result of the influence of different cultures and regions, turning its production process into a respected art. Cheese is not only regarded as a fundamental component in the global food basket but also as a valuable nutritional property rich in protein and calcium, contributing significantly to the diversity of food and enhancing the nutritional value of family meals.
As a symbol, cheese has taken on an essence of authenticity and diversity in the food baskets of various societies and cultures, spanning its history from the past to the present.
Diversity of Cheese in the Iranian Food Basket
In Iran, cheese is recognized as a fundamental and essential item in the food basket, and various high-quality cheeses have entered the market under the brand “Calin Cheese Warehouse.” These products, adhering to high-quality standards and focusing on consumer health, have added diversity to dairy products in Iran. The diverse selection of these cheeses, ranging from natural cheeses to creamy and sliced varieties, provides consumers with the opportunity to experience different flavors and delightful options.
Emphasizing quality and diversity, Calin Cheese Warehouse is acknowledged as a popular brand in the Iranian dairy market. By introducing various unique and high-quality cheeses, this production unit has contributed to increasing diversity in the Iranian food basket. It plays a significant role in supplying quality dairy products to the Iranian market.
The Importance of Cheese in Health and Nutrition
Cheese, as a vital nutritional component, plays a crucial role in maintaining health and enhancing human nutrition. This dairy product is a rich source of protein, vitamins, and minerals, including calcium, which is essential for bone strength and supporting the healthy growth of children.
Due to its high-quality protein content, cheese contributes to strengthening the body’s immune system and provides the necessary energy for daily activities. The vitamins and minerals present in cheese are not only crucial for bone health but also play a fundamental role in maintaining the health of the skin, hair, and other bodily functions.
The variety of cheese types, from soft and creamy cheeses to smoked and sharp ones, enhances consumers’ taste experiences, guiding them towards an adventurous journey in a diverse and delicious world of flavors and tastes. This diversity allows consumers to enjoy all the nutritional benefits of cheese and have wonderful culinary experiences.
Anbar Panir Brand
The Anbar Panir brand, as a valuable part of the Calin family, has found its place in the Iranian consumer market by focusing on the quality and diversity of its products. Offering high-quality cheese products and actively engaging with customers has transformed this brand into a prominent choice in the families’ food baskets.
Calin
Calin, originally known as “Darin Powder,” shines in the Iranian dairy industry. Since 2001, this brand has made continuous efforts to produce high-quality dairy products and has been introduced to the market under the name “Calin Dairy.” It utilizes the latest technical knowledge and adheres to international standards to ensure the quality and health of its products.
The “Calin” brand has always kept up with developments in the dairy industry and increased its technical knowledge. It has successfully added diverse products to the Iranian market, including cheese, cream, butter, and various food powders.
Recognized as a pioneer in the dairy industry in Iran, “Calin” is always striving to enhance and innovate in the production of top-quality products. The brand emphasizes the continuous effort to improve quality and offer diverse options to consumers.
“Calin,” with its Kurdish name meaning “a young girl with fair hair and a bright face,” has an extensive presence in 22 provinces and 347 cities across the country. With 213 diverse products offered domestically and internationally, the brand takes pride in the variety of its products and services.
“Calin” not only cares about the health of its customers but also, with a commitment to life’s flavors and the provision of high-quality products, makes life refreshing and different for its consumers. This article explores the importance of cheese in the global food basket and the impact of this product on the diversity of Iranian cuisine, highlighting the role of the “Calin” brand in improving the quality and expanding the variety of cheese products.
“Calin” products include processed and natural cheeses, pizza and topping cheeses, breakfast cheeses, cream, butter, and cheese powder. These products are readily available through reputable online stores or chain stores nationwide.
Achievements and Activities of Calin Brand in 1401 (2022-2023)
In 1401 (2022-2023), the Calin brand achieved remarkable milestones with the introduction of two new products to the market, the opening of the Anbar Paneer store in the A.S.P. complex in Tehran, and the successful “Mozzarella Campaign.” These achievements included the launch of Pesto cheeses with unique flavors, the opening of the Anbar Paneer store featuring exclusive products, and the
Mozzarella Campaign for the introduction of new cheeses to the city and digital platforms.
In the digital marketing domain, the Mozzarella Campaign, featuring celebrities and various billboards across the city, proved to be an effective advertisement for Calin’s new products. In terms of production, the introduction of Smoked Cheese with a charcoal-like appearance to the market demonstrated the brand’s innovation and creativity.
The year 1400(2022) reflected Calin’s commitment to producing diverse and high-quality products using innovative methods, highlighting the positive growth and development of this brand in the dairy industry in Iran.
On Cheese Lovers’ Day, a specialized pizza-baking workshop was organized. This workshop provided an exciting opportunity for cooking enthusiasts to learn the necessary skills for pizza making using Calin’s products and to enjoy a creative and different culinary experience.
Moreover, by organizing various workshops and educational classes, Calin’s brand demonstrated its special focus on enhancing people’s knowledge and skills in the field of culinary arts, in addition to producing high-quality dairy products.
The diverse activities, such as pizza baking workshops, showcase Calin’s broad scope and extensive vision in providing services to customers and local communities, enhancing its attractiveness and engagement with a wider audience.
Quotes from Mr. Hesam Yazd, Calin Dairy – Marketing Manager
“Calin brand is recognized as elite in the field of producing quality dairy products and innovation. Our main goal in the marketing department is to achieve product diversity, especially in the cheese category, to meet the diverse expectations of our audience.”
“The ability to operate in various segments and stay updated in the digital world and marketing is of great importance. By focusing on the latest methods and using various channels, we have been able to maintain our position in the dynamic market.”
“Our focus is on providing content and quality. From diversity in music and video to organically sharing our content, we strive to create an unparalleled experience for our audience.”
“Our marketing team consists of highly creative individuals with expertise in ideation, design, and digital marketing. From the latest platforms and technologies to creating diverse campaigns, all with the goal of capturing the audience’s attention and establishing a closer connection with them”
“Diversity in our campaigns, especially in content related to cheese and the variety of different cheese styles in the product basket, is of special importance. Our goal is to provide the best possible experience to our audience by combining business intelligence and creativity.”
These statements reflect Calin’s brand attention to various innovations in the digital world, a focus on quality and product diversity, and the use of up-to-date tools and technologies in the marketing process.
Hosein BighamMarketing ManagerBoost Your Brand Online: Insights from Alis’ Digital Marketing Success
In today’s digital age, having a strong online presence is crucial for food and beverage brands. The fierce competition and rapid shifts in consumer behavior demand innovative digital strategies. From high-quality content creation and SEO to social media management and data analysis, these tools are essential for brand success.
Alis has mastered the art of digital marketing, establishing a powerful online presence with remarkable results. We sat down with Hossein Bigam, Alis’ Digital Marketing Manager, to delve into their growth and successful strategies. With over a decade of experience, Hossein shared valuable insights into Alis’ digital marketing processes. Here’s what we learned:
Interview with Hossein Bigam, Digital Marketing Manager at Alis
Foodex: We visited the Alis booth at the Agrofood exhibition and had the chance to chat with Hossein Bigam, the Digital Marketing Manager. Hossein, can you tell us about your journey with Alis?
Hossein Bigham: Sure! I first connected with Alis back in 2012 to design their website. At the time, we were using irandrink.com, and after considerable effort, we secured the domain alis.ir. Since then, my journey with Alis has been ongoing, striving to leverage cutting-edge technology and up-to-date strategies to showcase the brand digitally.
Foodex: What activities are you focusing on in Alis’ digital marketing department?
Hossein Bigham: At Alis, our digital marketing efforts are comprehensive and cover all aspects of the field. This includes:
Content Creation: Producing high-quality, valuable content for the Alis website and blog, such as expert articles, videos, and infographics.
SEO: Optimizing our website for search engines with advanced SEO techniques and thorough keyword analysis.
Online Advertising: Running ad campaigns across various platforms like Google, Instagram, and Telegram.
Data Analysis: Utilizing data analysis tools to study user behavior, exit rates, and conversion paths.
Social Media Management: Actively managing Alis’ social media accounts and engaging with users.
Customer Engagement: Responding to customer queries and feedback through multiple channels to enhance user experience.
Foodex: We saw a LinkedIn post mentioning Alis surpassed half a million monthly visits. Can you tell us more about this achievement and why SEO became a priority?
Hossein Bigham: Yes, we recently crossed the half-million monthly visits mark, which is a significant milestone for us. SEO has always been important, but we saw a spike in user interest for more information about beverages. This led us to focus more seriously on SEO. Our main goal with SEO is to implement the saturation technique, which involves creating extensive, high-quality content across platforms, using long-tail keywords, and detailed query analysis to attract maximum audience engagement.
Quality content and site optimization not only boost our visitor numbers but also build trust in the Alis brand, leading to increased sales and interactions. Detailed data analysis and query review help us identify and deliver the content our users seek, driving higher conversions.
Proudly, I can share the results of our digital marketing team’s hard work. Our site, alis.ir, has surpassed half a million visits, reaching 598,000 clicks and 9.6 million impressions last month. These achievements are thanks to the relentless efforts of Mohammad Afshar, Maliheh Sarvari, and the entire digital marketing team at Alis.
Foodex: Fantastic! Hossein, thanks for sharing your time and valuable insights. We wish Alis continued success.
Hossein Bigham: Thank you, and I appreciate the Foodex team’s support. We look forward to more success and satisfying our users even further.Areas of contribution and conversation
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